Peace, Love & Little Donuts

Overview

Peace, Love & Little Donuts is a specialty donut franchise built on creative flavors, retro-inspired branding, and a genuine love for community. With a fiercely loyal in-store following, they had everything a great brand needs — except a digital presence that could match it.

When they partnered with Grōth, they had no way for customers to order online, a website that wasn't converting, and social advertising that wasn't tied to measurable outcomes. Within 12 months of our partnership, revenue had increased by 214%.

The Challenge

Peace, Love & Little Donuts faced three compounding problems that were capping their growth:

First, they had no online ordering capability whatsoever. In a market where convenience drives purchase decisions, customers who couldn't order ahead were choosing competitors who made it easy. An entire revenue channel simply didn't exist.

Second, their existing website wasn't doing any heavy lifting. It looked dated, didn't reflect the brand's personality, and wasn't structured to convert visitors into customers or drive foot traffic to locations.

Third, their social media presence was inconsistent and unmeasured. Posts went out sporadically with no strategy behind them, no targeting, and no way to connect social activity to actual sales. National donut chains with deep ad budgets were capturing the digital-native customer segment they were leaving behind.

What We Built

A Custom Website That Works as Hard as They Do

We designed and built a fully custom website from the ground up — one that actually reflects who Peace, Love & Little Donuts is. Vibrant, warm, community-driven, and unapologetically fun. The site features dedicated location pages, a seasonal menu showcase, franchise information for prospective owners, and a user experience built specifically to convert.

We also took over ongoing management: performance monitoring, seasonal content updates, new location launches, and continuous conversion rate optimization. The site doesn't just sit there — it actively works to drive foot traffic and online orders every day.

A Custom Online Ordering Platform

We built a proprietary online ordering system tailored specifically to the franchise model. Customers can browse the full menu, customize their order, choose a pickup time, and pay online — from any device, in under two minutes.

Behind the scenes, the platform integrates directly with their point-of-sale system and includes a franchise management dashboard. Each location can independently manage their menu, adjust hours, run location-specific promotions, and view order analytics. Corporate gets a consolidated view across all locations.

Online orders now represent 38% of total revenue — a channel that generated $0 before we built it.

Social Advertising That Drives Real Sales

We run all paid social advertising across Facebook and Instagram. Every campaign is built around measurable revenue outcomes, not reach or impressions.

Our approach combines location-based targeting to reach customers near each franchise, retargeting for website visitors who didn't convert, and seasonal promotion campaigns tied to limited-time flavors and events. We test creative continuously — flavor photography, short-form video, customer testimonials — and let performance data drive spend allocation.

The result is a 4.2x return on ad spend, with every dollar traceable back to either an online order or a measurable in-store visit.

The Results

Twelve months after launch, the numbers speak for themselves:

• Revenue up 214% year-over-year

• 38% of total revenue now driven by online orders (previously $0)

• 4.2x ROAS across all paid social campaigns

• Website traffic up 340% since launch

• Average order value increased 22% through online upsell flows

• New franchise inquiries up 3x, attributed to the updated website

Grōth didn't just build us a website — they built us a revenue engine. The online ordering platform alone changed our business. We went from hoping customers would find us to having a system that actively brings them in.